Start MLM – To whom to Talk?
MLM – To whom to talk? When you read or hear about MLM – Multi Level Marketing and further on have decided to open your Network Marketing based business one of your first thoughts might be: I have to talk to the member of my family, my friends… and so on. Especially when you are still in the first phase which means selling some products, finding your clients.
At this point I will answer you: Forget about it. Do not talk to your family, your friends…
Why not talk to them about your business in the MLM sector? The reason is easy to understand:
When you talk to your friends or family they might buy your product because they want ‘to help’ you to get started. Their motivation is mostly based on compassion and a kind of love. This for itself is wonderful. But it will not help you to build and grow your business.
Therefore again: MLM – To whom to talk about my business?
For building and growing up your business you need clients, who take the product because they understood the need for themselves of it. Your clients have to come to you and ask you for the product.
Your role is to transport the value of your product to your prospects. Only when your future client understand the benefit that it will have for his life, he is willing to buy it. Not only once but again and again.
Now let’s talk about the business.
Again: no family! No friends! (Ok, there might be exceptions…)
You remember the 3 fields I described in the former post on “What is MLM – What means MLM”.
To build up your business you need affiliates, people which are interested in setting up their own business. No matter if they want to run their own business part time or full time.
Important is: They are willing to learn, to make the first step to their financial independence.
So – these people will come from your clients. Why? Your clients already experienced the benefit of the product. Over time they’ll be open to listen to you when you want to propose or present the business opportunity to them.
Here again: Do not try to ‘push’ them into your downline. Your only task is to present the opportunity to them. When they will like it, they will follow you and you will teach them everything you’ve learned so far, together with the support of the company who delivers the products.
MLM – To whom to talk? People have to come to you!!!!
I cannot repeat it enough: It is much more important that the person has to come to you! The person needs to ask you! Transmit a feeling, that not everyone will be accepted by you.
Yes, this is important: It has to be sure that the person is really interested. Only when someone is really interested he is willing to learn, to ask and to move. This is the most wonderful base for a high-producing collaboration.
You may talk about your business to everyone and always keep in mind: in the beginning talk as little as possible, try to make your interlocutor curious. This means that he will come to you, to ask you about further information.
Try to keep the first approach as neutral as possible. This way your counterpart will not feel pressure. You might say something like: “ I run my own business in the …. branch and it’s interesting, although everybody talks about a bad economy, I realize a steady increase of demands. Therefore my next step for sure will be to expand my business.”
Stop here. You will see the reaction of your interlocutor. If he shows in a way or another some interest and wants to know more, simply answer something like: “OK – as we talk about business, let’s make an appointment to meet and we can talk about it more exhaustive. When would it be good for you?” Another possibility could be to leave your business card.
Again stop here. If the person really is interested he will give you a date and you will meet him/her in your office or where you like to go to present your business opportunity. Take care: it has to be a place where you can talk to the other person without being disturbed by others. Imagine the owner of a big company – would he go for a business talk in a loud, populated fancy place? You are too the owner of your company and you too need to behave as the ‘big ones’. This way you transmit competence and credibility.
Now you may understand why it is important in MLM – To Whom to Talk.
Thank you so much for this post. I am very interested in what you have to say. I will be back to see what other stuff you post.